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5 Mind-Blowing Recent Breakthroughs in the Print Industry
I’ve said it once, and I’ll say it again: The world of print has come a long way over the years. Print is crossing into so many different industries and making the most unthinkable things a reality....
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10 Brilliant Print Marketing Ads You Can’t Help But Stare At
I don’t know about you — but print advertisements are still some of my favorite things to gawk at in the marketing world. Since TiVo came into my life, television commercials have become nonexistent,...
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Your Brain on Direct Mail
Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print still relevant? Does it reach audiences? Is it...
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5 Senses: 5 Tools for Unforgettable Direct Mail
“Tell me and I forget, teach me and I may remember, involve me and I learn.” These wise words by Benjamin Franklin hold the key to making your next direct mail piece not only effective — but...
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Will Santa ditch the red suit this holiday for something more “trendy”?...
So, who is ready to paint the town Marsala in 2015? Pantone has announced their Color of the Year – and it’s pretty darn fabulous. This wine-red hue has already been the buzz of internet chit-chat for...
View ArticleFlyers that command attention
Many marketers want to bring attention to their online campaigns, but give the offline components the cold shoulder. By doing so, they’re missing a valuable opportunity to command the attention of...
View ArticlePunch above your weight with a direct mail/email combo
Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook....
View ArticleDon’t overlook the impact of variable data printing
If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant...
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How Wildeck saves money with print on demand
Offset printing usually requires a minimum run to be cost-effective. This often results in manufacturers having far more literature than they need, and higher printing costs than they would prefer....
View ArticleHow to prepare your full-color print-ready files
Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS...
View ArticleDirect mail meets technology for huge success
When a local digital marketing agency decided to expand their marketing efforts to attract new clients, they needed a breakthrough approach that would generate high visibility within their target...
View ArticleA strategic approach to building your mailing list
Many businesses use purchased mailing lists like a blunt instrument. They simply buy a list of names that appear to meet their criteria and then send direct mail campaigns to them, hoping to generate...
View ArticleHow to move forward and keep on the rebound
In the age of COVID-19 (the coronavirus), you have two choices: You can hit the “PAUSE” button on your business, cutting back on your sales and marketing efforts because of the uncertainty all around...
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How to command attention with dimensional mailers
As the economy starts to come back to life, most businesses are ramping up their marketing to remind their target audiences about their products, services and solutions. But because so many companies...
View ArticleThe power of a promise
Promises are powerful things. They inspire us. They fill us with hope. They shape our experiences. From a business perspective, promises are more important than ever – especially for buyers who are...
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Win over your prospects with powerful messaging and design
What is your unique value proposition? What do you offer to your customers that no competitor can match? How do you develop powerful messaging and design that encapsulates this position in a clear and...
View ArticleFocus your messages on the right communication channels
How do you decide on the best marketing communication channels to reach your audience? You’ve refined your message and focused it with laser-like sharpness on the needs of your ideal prospects. You’ve...
View ArticleMarketing strategy and planning: A solid foundation for customer engagement
Without question, effective planning is the foundation of marketing and sales success. It can help you craft perfect campaigns that break through the clutter and make an impact on your target...
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Select the Best Marketing Distribution Channels for Your Messages
If your audience doesn’t receive your message, it won’t matter how informative, witty or motivating it is. Selecting the right channels for your message is as crucial as crafting the right message...
View ArticleKPIs: Get more from your data
Is your marketing investment making or costing you money? Taking a more rigorous and strategic approach to your marketing data can give you a clearer picture of its impact and increase your odds of...
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